2017 Made in Maui County Festival Post-Event Report now available online
WAILUKU, Maui, HI – (April 3, 2018) – This week, the County of Maui Mayor’s Office of Economic Development (OED) and the Maui Chamber of Commerce released a full report detailing the results and economic impact of the 4th Annual Made In Maui County Festival (MIMCF), which was held on Nov. 3-4, 2017 at the Maui Arts & Cultural Center in Kahului, Maui.
Presented by the County of Maui Mayor’s Office of Economic Development (OED) and the Maui Chamber of Commerce, the MIMCF is Maui County’s largest products show. Last year, over 140 vendors, including 17 companies from Molokai and 7 from Lanai participated in this two-day event – a veritable showcase of Made-in-Maui-County products. In addition, 16 food trucks also presented a diverse menu of island cuisine in the event’s Food Court.
The annual MIMCF was created to improve the islands’ economic well-being by helping to grow and sustain Maui County’s manufacturers in an effort to diversify the economy, showcase entrepreneurship and locally made products, and encourage job creation.
According to OED Director Teena Rasmussen, “The festival was designed to be more than a large community celebration promoting local artisan and manufacturing businesses and spurring massive sales on a single day; it is about creating business capacity and long-term growth.”
Over the past four years, 265 local vendors who participated reported as a result of this two-day festival:
- Over $1.8 million on retail sales.
- Over 118,900 items sold.
- Over 980 new wholesale accounts secured.
- Over 6,290 new leads established.
Some of the highlights of the 2017 MIMCF include:
- Over 10,000 visitors and residents attended the festival in 2017.
- Participating Product Vendors reported as a result of the two-day festival:
- Over in $572,963.56 total product sales.
(Compared to $512,922 in 2016, $416,000 in 2015, and $300,000 in 2014).
- Over 217 total new wholesale accounts/orders were closed.
- Over 703 new wholesale leads and/or prospects were developed.
- A total of 550 qualified wholesale buyers and distributors attended a special invitation-only Buyers Preview on Friday, Nov. 3.
Vital to vendors’ success and the event’s overall economic impact is the “Buyers Preview,” a B2B event where prequalified wholesale buyers and distributors receive complimentary festival admission to meet with vendors and find new locally made products. In 2017, over 550 wholesale buyers and distributors across the state and as far away as Canada attended, which was a 65 percent increase over last year’s Buyers Preview attendance.
“The relationships built and resulting purchases by wholesale buyers and distributors are taking Maui County businesses to new heights and to markets with both domestic and international export potential,” said Pamela Tumpap, President of the Maui Chamber Commerce. “This major event also spurs economic development to our fledgling companies that are given the opportunity to attract major buyers and are urged to consider the implications of scaling up production.”
The full 2017 post-event festival report can be viewed at https://issuu.com/mimcf/docs/2017mimcfposteventreport/2?ff=true
Since the MIMCF was established in 2014, the event’s goals remain as follows:
Help Maui County businesses grow which creates many public benefits, including: new jobs, additional tax revenue, and product diversity.
- Expose Maui County manufacturing businesses to wholesale buyers, and distributors worldwide to help them expand beyond Maui County to statewide, national and international markets.
- Showcase high quality locally made products that have 51% of their value added in Hawaii, and their companies headquartered in Maui County, which promotes local entrepreneurship and opportunities for investment.
- Leverage Maui County’s robust visitor industry by creating a quality destination event that is marketed worldwide.
- Encourage sustainable growth by promoting “shop Maui County first” to residents and visitors worldwide and providing avenues to accomplish this year-round.
- Provide year-round business development services and training to expand the capacity of local manufacturers and artisans
Last year’s vendors sited the festival’s impact:
“We started our business four years ago but the success we experienced during the festival’s Buyers Preview last year really made us realize we could do this,” said Shanna Kanahele of Na Koa Brand. “My husband and I are now working on our business full-time. This festival was really the catalyst for getting our business out there and we’re so grateful for all the people who make this event possible.”
According to Linda Coleon of Aloha Letterpress, “The Made in Maui County Festival is a fabulous event! It is the only major event on Maui that features Maui made products from Maui, Molokai, and Lanai. It gives our small businesses the opportunity to grow and motivates us to seek ways to create new products and inspires us to continue learning how to improve the work we do and the products we create.”
Debbie Cabrido of De Ray’s Poi Mochi remarked, “The Made In Maui County Festival is one that definitely helps new and established businesses gain new customers. Personally, I feel that this event is the best on Maui, for sure.”
“Reaching over $1.8 million on retail sales in four years is definitely a milestone for this major Maui County event,” said Rasmussen. “We thank everyone who has made this festival possible from the Maui County Council and our Mayor’s office who believe in supporting our small businesses to our dedicated event committee, sponsors and numerous volunteers. The Made in Maui County Festival is a true team effort and our entire community benefits both directly and indirectly from these efforts.”
Maui County-based businesses interested in participating in this year’s festival, can download an application at www.MadeInMauiCountyFestival.com/vendors (for product vendors) or www.MadeInMauiCountyFestival.com/food-trucks (for food trucks). Deadline for applications is May 31, 2018.
A variety of sponsorship opportunities are available for companies and organizations interested in promoting their goods and/or services and who want to promote their support of local businesses. Download a Sponsorship Kit at www.MadeInMauiCountyFestival.com/sponsors.
Qualified wholesale buyers/distributors may receive complimentary admission to attend a special “Buyer’s Preview” on Friday, November 2. To register, visit www.MadeInMauiCountyFestival.com/preview.
For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 270-7710. Connect with the festival on Facebook, Twitter (#MIMCF2018), Instagram and Pinterest.