The road to exfolicare…
If you ask any entrepreneur if there’s a story behind their products, chances are they’ll say “absolutely.” Such is the case with Ruby Makuch, creator of the successful exfolicare™ body care products. For her, the road to exfolicare™ was born out of love and hope.
Ruby shared, “On June 5, 2003, my husband Dave was assaulted in Michigan. The incident resulted in a brain injury that would eventually impact his short-term memory. It was on Dave’s road to recovery that I started crafting on the weekends. I created my first all-in-one exfoliating pumice foot scrubber soap which really took off. Thus began exfolifeet which later evolved to our exfolicare™ brand. Eventually, we moved to Maui to further Dave’s recovery. It’s truly a beautiful place to live!”
The rest they say is history. Today, exfolicare™ is among the top locally made exfoliating body care products for men and women. Their products are located in stores across Hawaii and their product line continues to expand. In addition to their original exfolifeet products, they also offer exfolibody loofah soaps, exfoliscrubs & mudd, exfoli glycerins, exfolisoap bar soaps, lotions & lip balms, exfolibody loofah soaps for men, and other gift ideas.
“It’s been an incredible journey and we are so grateful for all those who supported us along the way,” said Ruby.
Grateful for the support they received during the early stages of Dave’s recovery, the Makuchs donate a portion of their products’ proceeds to the Brain Trauma Foundation, a 501(c)3 non-profit organization which helps improve the outcome of those with traumatic brain injuries.
Also visit exfolicare on the Made in Maui County Marketplace – your one-stop shoppers website for hundreds of locally made products: http://www.madeinmauicounty.com/seller/exfolicare/