Frequently Asked Questions


Why was the Made in Maui County Festival event created?

The inaugural Made in Maui County Festival was held at the Maui Arts & Cultural Center in November 2014. Patterned after the Made in Hawaii Festival on Oahu, the Festival’s goal is to help grow small businesses on the islands of Maui, Molokai and Lanai by providing opportunities for participating vendors to meet with prospective wholesalers and connect with new customers.

Today, it is the largest products show in Maui County attracting thousands of visitors and residents which helps to stimulate our island’s economy by boosting sales and awareness of locally made products.

The event is presented by the Maui Chamber of Commerce and is supported by the County of Maui Mayor’s Office of Economic Development, numerous sponsors, donors and volunteers.

Most recently, the event changed its name to the “Hawaiian Airlines Made in Maui County Festival” with the signing of Hawaiian Airlines as the eventʻs title sponsor in 2019 and 2020.

Who is eligible to participate as a Product Vendor?

Businesses headquartered on the islands of Maui, Molokai and Lanai and who meet the following criteria are eligible to apply as a Product Vendor:

  • Businesses must be based in Maui County.

  • All products offered for sale must be made, manufactured, grown and/or created in Maui County. Although products may include source materials made/found in the State of Hawaii.

  • Must meet minimum of 51 percent “Made in Hawaii” product valuation.

  • Product Vendor applications were available starting February 15, 2017 this year and must received by the Festival organizers no later than May 31, 2017. Refer to application for instructions and deadlines.


Local food truck vendors may apply to sell their menu items in the Festival’s Food Court. A limited number of food trucks will be selected to participate.

Food Truck Vendor applications are available starting mid-February and must received by the Festival organizers no later than May 31. Refer to application for instructions and deadlines.

What constitutes “Made in Hawaii”?

An item advertised as “Made in Hawaii” refers to a product that has at least 51% of its wholesale value added by manufacture, assembly, fabrication, or production within the State. All products sold and/or shown at the MIMCF must qualify as “Made in Hawaii.” To determine whether one’s product complies with this criteria, please complete the Product Valuation Form (per product) found in the Product Vendor Packet.

What type of sponsorship opportunities are available?

The Festival offers a number of sponsorship opportunities for companies and organizations to promote your goods and services and to show your support of Maui County businesses and locally made products. Benefits include a program booklet ad; sponsor recognition in e-newsletters, event ads, and Festival website; onsite event signage; and event passes. Sponsorship benefits can also be customized to support your company’s brand and marketing objectives. For more information, please download a Sponsorship Packet.

who is invited to the wholesale buyers event on friday?

The annual Hawaiian Airlines Made in Maui County Festival is a must-attend event for wholesalers and distributors interested in locally made products. If you are a qualified wholesale buyer or distributor and would like to receive complimentary admission to the Wholesale Buyers Event, please contact us.